As the straw that stirred the drink,
I love seeing how her exceptional brand has evolved over the years
President, Fokal Fusion
“I totally re-launched my business and it has taken off!
When I first approached the idea of re-branding my business, my primary focus was the name, logo, colors and maybe a little help on how to define my services.
What I found out is that I was missing a lot of key and critical aspects of my business that I either hadn’t thought about or didn’t formalize such as who are my customers, what are their characteristics, why would they want to buy my services, why am I in business, what differentiates me from my competition and so much more.
Gerry was instrumental in making the process structured, enlightening and powerful. I am now very clear on who we are, what services we offer and how to position my services to potential customers.
I highly recommend Gerry and his branding approach to all businesses – new and existing. As they say – you don’t know what you don’t know.”
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