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10-15 Minutes

(average length – interviews excluded)

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast.

Latest Episodes

BBF 3 | Creating A Brand

What’s Your Brand?

In a market of similar brands and products, standing out can be quite challenging. In this episode, Gerry Foster shares some tips on how you can make a brand of your own, market your product, and stand out from a sea of lookalikes. Providing value makes you unique, and Gerry lays down some examples from products like Gatorade and Coppertone. Start thinking about what you stand for and how it can benefit your clients as
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BBF 2 | Having A Business Brand

Go Brand, Or Be Bland!

Many small-time entrepreneurs out there often think that having a brand is only for the big dogs in the business. In this episode, host Gerry Foster tells you that is not the case. Business owners, big or small or those in-between, should think about having a brand. Otherwise, you will find yourself going bland. As Gerry takes us into the world of branding, he talks about how entrepreneurs need to think of enterprise and why
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BBF 5 | Big Brand Yourself

Welcome To The Big Brand Formula Podcast

Success in business is not simply a function of how good you are or how great your product is or how terrific your services are. It’s more about your ability to effectively seize control over how people perceive you. This is the power of a big brand. Welcome to the Big Brand Formula podcast with Gerry Foster. Also known as the Branding Evangelist, Gerry believes that the road to wild success in any small business
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