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10-15 Minutes

(average length – interviews excluded)

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast.

Latest Episodes

BBF 8 | Brand Purpose
Too many products and services these days are so much alike that the only difference is in the kind of marketing that the company does. This is because they are forgetting their true reason for being. In this episode, Gerry Foster reminds you to ask yourself again what is it that’s going to motivate people to buy your brand and help form real loyal connections? As he shares examples of various brands that have used
BBF 7 | Value For Money
People always prefer brands that matter and have value where they get what they are paying for. Gerry Foster tackles another formula for making your brand bigger. Don’t miss this episode and learn from a real-life example how to maximize your website and marketing materials effectively, as well as discover ways to show a unique and unrivaled value that will have you competing in the global marketplace. — Listen to the podcast here: Are You
BBF 6 | Branding Your Brilliance
There is only one you, and what you have makes you stand out from the rest of the world. In this episode, Gerry Foster continues his discussion about branding yourself, broadening his concept of branding your brilliance. When do you shine the brightest? He leads you to answer this question and reminds you of the inner power that you have that allows you to stand out and be remembered. — Listen to the podcast here:
BBF 5 | Big Brand Yourself
What can you say or do better than any other company offering services or individuals you may be competing against that will ultimately sell your brand and pool customers? Answering this question will require you to identify some things that truly are unique because you’re looking for that idea that people care about but that no one else has thought about. In this episode, learn how you can big brand yourself or your services with
BBF 4 | Branding Pure Desire
There is nothing more important than your brand. The reason why so many brands that start off as small businesses are able to achieve incredible success is because they start off with making sure that their brands are built around what’s called a big brand idea that your market cares most about. It’s all about branding that pure desire – something they find significant, relevant, or has meaning. Go out of the way to make
BBF Tracy | Branding Your Product
There are many layers to a brand. One of the important layers is making sure that the product is designed and packaged the right way so that you can stand out, get noticed, and attract the types of customers you’re looking for. In this episode, branding expert Tracy Hazzard shares the secret to creating and designing products. With over 25 years of innovation experience, Tracy has ghost designed 250-plus products and 37 patents that have
BBF 3 | Creating A Brand
In a market of similar brands and products, standing out can be quite challenging. In this episode, Gerry Foster shares some tips on how you can make a brand of your own, market your product, and stand out from a sea of lookalikes. Providing value makes you unique, and Gerry lays down some examples from products like Gatorade and Coppertone. Start thinking about what you stand for and how it can benefit your clients as
BBF 2 | Having A Business Brand
Many small-time entrepreneurs out there often think that having a brand is only for the big dogs in the business. In this episode, host Gerry Foster tells you that is not the case. Business owners, big or small or those in-between, should think about having a brand. Otherwise, you will find yourself going bland. As Gerry takes us into the world of branding, he talks about how entrepreneurs need to think of enterprise and why
BBF 5 | Big Brand Yourself
Success in business is not simply a function of how good you are or how great your product is or how terrific your services are. It’s more about your ability to effectively seize control over how people perceive you. This is the power of a big brand. Welcome to the Big Brand Formula podcast with Gerry Foster. Also known as the Branding Evangelist, Gerry believes that the road to wild success in any small business