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10-15 Minutes

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Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast.

Latest Episodes

BBF 21 | Big Brand Tenets
In this last segment of the 12 Tenets of a Big Brand series, Gerry Foster shares a goal that points your business in the right direction and three qualities that every entrepreneur should possess to have a brand that brings tremendous delight to its customers which results to brand preference and loyalty for years to come. — Watch the episode here: Listen to the podcast here: TENETS 9-12: 12 Tenets Of A Big Brand Tenet
BBF 20 | Big Brand Tenets
Standing out in a highly competitive market requires you to have a memorable and impactful idea. When putting your brand out in the market, take note that you do not necessarily need to come up with something that is unique. You can make an existing idea better and capitalize on that. Today, Gerry Foster shares tenets 5 to 8 of his 12 Tenets of a Big Brand and shows you how you can make your
BBF 19 | Big Brand Tenets
Creating a brand for your small business is more important than ever before. A brand will separate you from your competitors and give you an edge, attract customers, and give people a compelling reason to buy from you. In short, a brand will make you money. In this episode, Gerry Fosters shares tenets 1 to 4 of his 12 tenets of a big brand. Tune in because this is going to help you regardless of
BBF Jason | Personal Branding Strategies
To initiate efficient branding, you must understand what you want your audience to feel when they see and hear from you. Jason Wrobel, a celebrity vegan chef, cooking channel and Food Network host, bestselling author, and Founder of Wellavatr, is the perfect person to approach about personal branding strategies and how to brand yourself in a unique way. In this episode, he talks about how being radically yourself helps to deliver on a brand promise.
BBF 19 | Statement Of Value
At the end of the day, having a business is all about serving customers better than anyone else and have it translate to profits. However, people are only going to do business with you if they feel that you can fulfill their needs and wants better than anyone else. In this episode, Gerry Foster teaches on how to stand out and get noticed by creating your statement of value. Through a couple of examples, he
BBF 18 | Keeping Your Communication Simple
One of the great brand design principles in the 1960s that continues to live now is in the acronym KISS— Keep It Simple, Stupid. In this episode, host Gerry Foster takes us deep into its importance to brand development and why it could take you to success fast. Get out of the complexities in your communication and allow your message to be clear, simple, and direct. Know why you need to KISS as Gerry relates
BBF 17 | Verbify Your Brand Name
The overall goal of any brand is to stand out in the marketplace. However, another goal that’s going to help you make that happen is to own a space in the mind of your target customer, and a great way to do that is by verbifying your brand name. Think about it. We say Google it instead of search for it. We say Photoshop instead of edit it. We Skype. We Zoom. We FedEx. We
BBF 16 | Be Number One
It’s human nature for us to remember what was or who was always first, like the first person to walk on the moon or the first people who created certain types of products. It’s been shown that it’s always better to be number one or first in the mind of your potential customer. When we’re first, we are able to shape perceptions and get people to see us the way that we want them to
BBF 15 | The Secret Sauce
Over time, the term “secret sauce” has come to mean the thing that you do as a small business owner that’s unique, different, and special. People buy brands for a reason, and unless you give your customers a reason to choose you over other options, you’re in trouble. What’s your secret sauce? Today, we’re going to tackle why it’s important to give people a compelling reason why they should even pay attention to you, let
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BBF 14 | Social Media Branding
So many people and businesses are using social media to establish authority and credibility. With that much noise and competition, it can be hard to stand out and get noticed. Whitney Lauritsen, the creator of Eco-Vegan Gal and the Cofounder of Wellevatr, dives into the power of social media branding. Adding value to the social media conversation, Whitney shows the different ways to actually stand out without it feeling like a competition. She also tackles the dos
BBF 13 | Stand Out In Marketplace
One of the challenges many small business owners face is finding out how to stand out and get noticed in the marketplace. Gerry Foster helps us identify the things that will make us visible amidst the noise of other businesses as he pulls out some great big brands that we could learn from. In this episode, think outside of the box and find out where you shine the brightest. — Listen to the podcast here: