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10-15 Minutes

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Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast.

Latest Episodes

BBF 27 | Being Different
Make consumers fall in love with how you are constantly achieving greatness and uniqueness in your industry. This is what Gerry Foster imparts to us in this episode. Branding and marketing in the service arena can be difficult since something intangible is being offered. Gerry shows us how we can differentiate ourselves in this area and increase our service’s desirability. — Listen to the podcast here: Don’t Make People Think I have a story. Not
BBF 26 | Brand Identity
Brand identity goes far deeper than just a cool logo on some okay products. Your brand stands out only if it’s remembered for being excellent, so at all phases of the customer experience, you need to give them a reason to remember you. Host, Gerry Foster, discusses the importance of thinking differently when it comes to building your brand. It has to go past the aesthetics, even though that’s important as well. Find out how
BBF 25 | Naming Your Brand
More than anything, naming your brand matters. It is what makes you stand out in your area of specialty and what people will remember. Now, how do you find the perfect brand name for you or your business? Host Gerry Foster has got you covered. In this episode, he shares with you some great insights, tips, and tricks on naming your brand – one that will do the marketing for you itself! — Listen to
BBF 24 | Personal Branding
How can you create a strong personal brand with a high impact that you can accomplish with grace and ease? In this episode, the Branding Evangelist Gerry Foster shares his classic, all-time favorite talk designed to guide you through the steps of knowing who you are, what you stand for, and how you’re going to take your message to the right audience. This faith-based audio training teaches you five simple branding principles that are going
BBF 24 | Successful Career Development
Claudia Harvey is probably one of the very few women who has done it all. She is a global entrepreneur and investor, speaker and influencer, bestselling author, philanthropist, and, more importantly, a proud mom of three. However, Claudia admits her whole career did not happen overnight. It took her over years of developing and moving from one stepping stone to another. Today, Claudia opens up about the things she has to go through to become
BBF 23 new | Making Your Brand Memorable
How can you make your brand more memorable and impactful to your target clients? Today, Gerry Foster unpacks the importance of making your brand stand out from the competition. A big part of what makes these brands and many others so attractive is a human connection. A heart-centered brand rather than a hit-centered product is necessary for the sustainability of any product. Join Gerry as he briefly shares to you the key to having a
BBF 22 | Making An Emotional Connection
In this day and age, selling is no longer about what you let your consumers see. It is now about how you make them feel. Host, Gerry Foster, discusses the impact and importance of making an emotional connection, most especially when it comes to branding that eventually carries over to marketing. He makes great points about how emotions come into play with buying decisions, giving you some concrete examples of big brands playing this card.
BBF 23 | Being Customer Centric
Pay attention to what your customer wants and then sell it to them. On today’s show, Gerry Fosterreminds us to always be customer-centric when aiming for growth. Understanding the difference between audience’s wants and needs is essential. Gerry teaches us how we can determine these two and notes the importance of speaking to the wants of the client. In a competitive market, you must find a way to be distinct at the same time satisfy
BBF 20 | Make Selling Easier
A successful and great brand is built around simple ideas. Simplicity is everything to make a great brand. In this episode, Gerry Foster provides amazing and helpful tips on how you can make marketing and selling a lot easier and leverage your success. He also talks about visual branding, brand preference, how to maximize your sales, and so much more. — Listen to the podcast here: Make Selling Easier Whenever you’re looking to scale up
BBF 19 | Exceptional Branding
You either innovate, rebrand, fade into the background, or be a different shade in order to achieve total branding success. This is what Gerry Foster believes will happen if you do not stand out from everyone else. In this episode, he talks about how you can make your potential customers care about your brand identity from others. He taps into enhancing customer experience through innovation and cites some famous brands that took customer experience to
BBF Les | Branding
Branding is when people associate something meaningful and exciting with your name, product, or service. How exactly do you go from being a commodity to standing out from your competition? In today’s episode, premier keynote speaker and leading authority on achievement, Les Brown, talks about all things branding with host Gerry Foster. Les tackles how a positive mindset becomes a catalyst for a good brand while Gerry reinforces the theme by sharing his extensive experience
BBF 21 | Big Brand Tenets
In this last segment of the 12 Tenets of a Big Brand series, Gerry Foster shares a goal that points your business in the right direction and three qualities that every entrepreneur should possess to have a brand that brings tremendous delight to its customers which results to brand preference and loyalty for years to come. — Watch the episode here: Listen to the podcast here: TENETS 9-12: 12 Tenets Of A Big Brand Tenet