Podcasts - Gerry Foster

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10-15 Minutes

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Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Latest Episodes

Don’t Put A Mask On Your Brand!

We’re living the new normal due to COVID-19 where social distancing, staying at home as much as possible, washing our hands frequently, and wearing masks every time we leave the house have all become the new norm. Although the things happening all around may bring a lot of uncertainties and stress, it can be a time to look for unique opportunities and provide unrivaled value through your brand. In this episode, Gerry Foster tells you

Find Your Uniqueness

With all the noise emanating from all corners of the world wide web, finding your uniqueness is one of your most difficult assignments as an entrepreneur. Something about you and the way you do things must clinch the business of your potential clients. Otherwise, they end up going to your competitors. Gerry Foster shows the importance of standing out both as an entrepreneur and as a business. It’s easy to get lost in the constant

Tribute To Ryan Long

Ryan Long had an amazing career and lived a generous life with his philanthropic and charitable work. Not many people can lay claim to the impressive amount of work Ryan did throughout his fleeting but fruitful life. Gerry Foster pays tribute to Ryan Long and the work he did in his lifetime. Ryan was an inspiration, and his many contributions to society will not be forgotten. Did you ever get to know Ryan and his work?

Dare To Go Big – Part Three

The Dare To Go Big series has showcased the exceptional minds of entrepreneurs who are out there making a difference in their own ways. The LA City Summit has truly been an experience that highlights how boundless the opportunities are to becoming an entrepreneur, especially if one dares to go big. Rounding out this series, Gerry Foster shares a couple more of those great interviews in this episode. When all is said and done, may

Dare To Go Big – Part Two

One thing to know about entrepreneurs is that they are ripe with knowledge and wisdom. Where better to ask for them than at a gathering of some of the brightest entrepreneurial minds in the country? Continuing with part two of the Dare To Go Big series, Gerry Foster shares more of the awesome interviews he had with entrepreneurs during the LA City Summit event. Like the previous episode, one thing is for sure: the following

Dare To Go Big – Part One

Setting yourself on the path towards becoming an entrepreneur is not an easy feat. That is why, no matter the reasons you have for starting a business, being one is admirable in and of itself. With all the painstaking challenges entrepreneurs face on their journey, we can definitely count on the hard-earned wisdom that they have learned. Host, Gerry Foster, shares some of those with us in this episode. During the spectacular LA City Summit

Searching For Toilet Paper!

We are in a very trying time as the Coronavirus continues to spread around the world. It has disrupted our daily lives and put everyone into a state of chaos and fear. Mass panic has forced millions of shoppers to swarm into stores hoarding products, most especially toilet papers. Host, Gerry Foster, reflects on the hysteria caused by the Pandemic and calls on toilet paper companies to do their bidding. — Watch the podcast here:

BBF 33 | Challenge Into Business Opportunity

Turn Your Challenge Into A Business Opportunity With Anja Skodda

When you have something that the world has never seen or heard before, put it out there. That just might be the one that will not only bring you success but help others as well. Having created such a remarkable product is the founder and president of Happy Again Pet, Anja Skodda. In this episode, Anja shares with us how she came about creating collagen growth supplements for dogs, helping them regain their mobility and live happily

Subscription Apps Can Make Big Bucks With Andrew Nagle

In recent years, with the tech boom, one of the services that has been making big bucks is subscription apps. No matter which industry you’re looking to target, you can be sure that for the most part, there is a way to create a subscription service out of it. Andrew Nagle is the Co-Founder and CEO of the subscription app Glammly, which organizes beauty appointments and offers deals and discounts to its customers. Andrew discusses

Create A One-Of-A-Kind Brand With Tyler Ornstein

A brand or product can be unique for many reasons: maybe it’s the market you’re catering to, the kind of product you’re selling, or even the way you’re putting your brand out there. Whatever the case, there’s a lot that goes into establishing a unique brand, and you should at least be aware of how to go about it. Gerry Foster is joined by Tyler Ornstein, the Owner and CEO of Tyler’s Coffee, a single-source

Be Like Kobe

The tragic loss of Kobe Bryant shook the world in unimaginable ways. Now, all that’s left of him, besides his family, is a brand that carries his legacy steadfastly. Gerry Foster takes a look at the legacy of the “Black Mamba,” Kobe Bryant, and how that legacy has positioned his personal brand. More than being just a legendary athlete and outstanding human being, Kobe was his own brand – something he made sure to secure

Reality Check!

Reality check: You can have the best product out there, but if your target customers don’t perceive you to be the best, it’s not your store they’re flocking to. Brand perception is the sum total of every action you make with your brand. As a business owner, it’s your responsibility to ensure you’re in tip-top shape. Gerry Foster talks about how crucial brand perception is in letting your company flourish. Don’t let it be the