Don’t miss a single episode. Direct to you weekly!

10-15 Minutes

(average length – interviews excluded)

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast.

Latest Episodes

BBF 44 | Just Show Up Movement
We often avoid dealing with a person in grief, not because we don’t care about them, but because we find ourselves inadequate and incapable of consoling them. The truth is, however, we can make a lot of difference by just showing up for that person in their moment of sadness. You don’t have to have to know what to say or what to do; you just have to be there for them and be your
In an increasingly diverse and inclusive business sphere, a lot of Latinas are coming out into the open and seeing success, but a lot of things are still holding them back from their true potential. Business and life coach, Michelle Gomez addresses these issues through her Latina life coaching program, where she focuses on the underserved niche of Latina women in business. Michelle understands that a lot of what holds Latinas back from really showing up
BBF 42 | Publicize Your Brand
Publicity is one of the things in in life that can come for free if you happen to have luck on your side, which most of us don’t. What can you do to publicize your brand and become more visible to the people you want to serve? Get a load of golden nuggets on this topic as Gerry Foster chats with the Queen of Publicity herself, Jill Lublin. Jill is an international speaker, publicity consultant
BBF 41 | Survival Positioning
Small businesses are taking the brunt of this very challenging COVID-19 environment. Though the future may be unclear, business owners nevertheless need to make efforts to move forward; otherwise, they’ll never see the light at the end of this dark tunnel. One way to start is branding, and in this special episode, Gerry Foster is interviewed by September Dohrmann, the president and CEO of CEO Space International, on her The Business Acceleration Podcast to talk about what small businesses
BBF 40 | Delivering Value
We’re living the new normal due to COVID-19 where social distancing, staying at home as much as possible, washing our hands frequently, and wearing masks every time we leave the house have all become the new norm. Although the things happening all around may bring a lot of uncertainties and stress, it can be a time to look for unique opportunities and provide unrivaled value through your brand. In this episode, Gerry Foster tells you
BBF 39 | Finding Your Uniqueness
With all the noise emanating from all corners of the world wide web, finding your uniqueness is one of your most difficult assignments as an entrepreneur. Something about you and the way you do things must clinch the business of your potential clients. Otherwise, they end up going to your competitors. Gerry Foster shows the importance of standing out both as an entrepreneur and as a business. It’s easy to get lost in the constant
BBF 38 | Ryan Long
Ryan Long had an amazing career and lived a generous life with his philanthropic and charitable work. Not many people can lay claim to the impressive amount of work Ryan did throughout his fleeting but fruitful life. Gerry Foster pays tribute to Ryan Long and the work he did in his lifetime. Ryan was an inspiration, and his many contributions to society will not be forgotten. Did you ever get to know Ryan and his work?
BBF 37 | Dare To Go Big
The Dare To Go Big series has showcased the exceptional minds of entrepreneurs who are out there making a difference in their own ways. The LA City Summit has truly been an experience that highlights how boundless the opportunities are to becoming an entrepreneur, especially if one dares to go big. Rounding out this series, Gerry Foster shares a couple more of those great interviews in this episode. When all is said and done, may
BBF 36 | Dare To Go Big
One thing to know about entrepreneurs is that they are ripe with knowledge and wisdom. Where better to ask for them than at a gathering of some of the brightest entrepreneurial minds in the country? Continuing with part two of the Dare To Go Big series, Gerry Foster shares more of the awesome interviews he had with entrepreneurs during the LA City Summit event. Like the previous episode, one thing is for sure: the following
BBF 35 | Dare To Go Big
Setting yourself on the path towards becoming an entrepreneur is not an easy feat. That is why, no matter the reasons you have for starting a business, being one is admirable in and of itself. With all the painstaking challenges entrepreneurs face on their journey, we can definitely count on the hard-earned wisdom that they have learned. Host, Gerry Foster, shares some of those with us in this episode. During the spectacular LA City Summit
BBF 34 | Searching For Toilet Paper
We are in a very trying time as the Coronavirus continues to spread around the world. It has disrupted our daily lives and put everyone into a state of chaos and fear. Mass panic has forced millions of shoppers to swarm into stores hoarding products, most especially toilet papers. Host, Gerry Foster, reflects on the hysteria caused by the Pandemic and calls on toilet paper companies to do their bidding. — Watch the podcast here:
BBF 33 | Challenge Into Business Opportunity
When you have something that the world has never seen or heard before, put it out there. That just might be the one that will not only bring you success but help others as well. Having created such a remarkable product is the founder and president of Happy Again Pet, Anja Skodda. In this episode, Anja shares with us how she came about creating collagen growth supplements for dogs, helping them regain their mobility and live happily