Podcasts2019-08-12T19:45:31+00:00

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier.

The Big Brand Formula Podcast

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast.

Latest Episodes

Brand Your Brilliance

  There is only one you, and what you have makes you stand out from the rest of the world. In this episode, Gerry Foster continues his discussion about branding yourself, broadening his concept of branding your brilliance. When do you shine the brightest? He leads you to answer this question and reminds you of the inner power that you have [...]

Pure Desire

  There is nothing more important than your brand. The reason why so many brands that start off as small businesses are able to achieve incredible success is because they start off with making sure that their brands are built around what's called a big brand idea that your market cares most about. It's all about branding that pure desire – [...]

The Secrets To Branding Your Product with Tracy Hazzard

  There are many layers to a brand. One of the important layers is making sure that the product is designed and packaged the right way so that you can stand out, get noticed, and attract the types of customers you're looking for. In this episode, branding expert Tracy Hazzard shares the secret to creating and designing products. With over 25 [...]

What’s Your Brand?

  In a market of similar brands and products, standing out can be quite challenging. In this episode, Gerry Foster shares some tips on how you can make a brand of your own, market your product, and stand out from a sea of lookalikes. Providing value makes you unique, and Gerry lays down some examples from products like Gatorade and Coppertone. [...]

Go Brand, Or Be Bland!

  Many small-time entrepreneurs out there often think that having a brand is only for the big dogs in the business. In this episode, host Gerry Foster tells you that is not the case. Business owners, big or small or those in-between, should think about having a brand. Otherwise, you will find yourself going bland. As Gerry takes us into the [...]

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